Initially, we were debating for a long time whether co-operating with German Horse Center would make sense for us. Having spoken to acquaintances and friends, we have finally decided to go for it.

In the first months we have sold two horses to America and have met many interesting people and customers via GHC. As the German market is currently very difficult with little prospect of improvement in the near future, we are pleased to have GHC assist us in acquiring international customers and maintaining long-term relationships with them.

We are also very impressed with GHC's commitment to present excellent photos and videos of the horses for sale on the internet and to make themselves available for this process.

We would very much recommend GHC and are looking forward to continue our positive collaboration.

Kind regards, Kai and Imke Ligges

"Our business on its own cannot provide the same marketing service as that provided by German Horse Center (GHC): GHC provides access to a wide range of horses that meet the varied requirements of buyers, and can therefore generate great interest among interested parties in the horses on offer. And the comprehensive customer service results in visits by potential buyers being perfectly planned and executed.

For me it is a key point that it is primarily new customers that come to us via GHC. The horse descriptions and videos are realistic, and provide potential customers with a good first impression.

Around 60 % – 80 % of the interested parties that come via GHC end up making a purchase from us. We also value the fact that we can retain a direct, trusting relationship with the customers. GHC is a really great marketing platform for us."

GHC: You have been a German Horse Center (GHC) partner right from the very start. What was is that convinced you to come on board?

Julia: It was the friendly and open contact I experienced with GHC and, in particular, the transparent and well thought out business concept. And as a vendor I think it is important that direct customer contact continues after the sale as well.

GHC: How has the relationship with GHC developed over time?

Julia: The excellent cooperation over the last few years has led to the forming of a very reliable and stable business relationship that is also very positive on a personal level.

GHC: GHC is not just a provider of services for the customers, but also for the vendors. What benefits have you experienced?

Julia: With GHC we gain better access to international customers, as new markets are covered as a result of GHC’s excellent marketing activities. Furthermore, the entire process is supported by GHC, which lessens our burden in terms of paperwork and logistics considerably.

GHC: What experiences have you had with the trainer database?

Julia: It has resulted in a number of very satisfactory and successful international training assignments. These have also provided a very good insight into the state of equestrian sport and also the personalities of the hosts in the respective countries (in particular in the Middle East). This allows us to assess the needs of buyers from such countries with much greater certainty.

The intensive training associated with bookings here at home also allows pupils to develop rapidly, and it is great as a trainer to see such progress being made in such short periods of time.

GHC: Would you recommend GHC to others?

Julia: Definitely – I already do in fact!

"I have been registered with GHC since it started, as I was immediately impressed by its concept: GHC customers are looking for high quality horses and/or trainers with international experience and strong references, and they don’t want to have to search through and click on millions of small online adverts but want to see what is available at a glance. Regarding my cooperation with GHC I in particular appreciate the professionalism and the eye for small but important details.

As a trainer, I have already been able to establish a number of very good contacts via GHC, and am currently working, for example, with the Wechta family in Poland. It is very enjoyable to work with the family’s son Maksymilian Wechta, who this year took part in the European Junior Championships in Comporta in Portugal, and also with the long-standing trainer and manager of the Krzysztof Ludwiczak stud farm, who has competed at a number of European and World Championships. I highly recommend GHC."